UI/UX Case Study

Mobile App

2022

Project Overview

Description

This project aimed to design a user-friendly and empowering travel app tailored for single female travelers. The app’s focus was to create a safe, educational, and engaging platform, enabling women to travel independently while addressing their unique requirements and preferences.

The challenge lay in understanding and addressing the diverse requirements of single female travelers. It was crucial to integrate strong security and privacy features while ensuring the app remained intuitive, engaging, and easy to use.

Challenge

Design Process

week 1

week 2

Competitor Analysis
User Research

Customer Journey Map
Affinity Diagram

Information Architecture
User flows

Wireframes
User Interface
Testing

week 3

week 4

week 5

Empathize

Define

Ideate

Design

User Testing

Users

The "GoSolo" app's core users are single female travellers ranging from backpackers to businesswomen looking for travel experiences that suit to their individual needs and tastes.

To further understand the special requirements and concerns of lone female travellers, user research will be done. Surveys, interviews, and user testing will be used to acquire information about safety priorities, information needs, and social preferences. It will aid in the definition of user personas as well as the design and development of the app.

User Goal

The "GoSolo" travel app will empower solo female travellers by providing a safe, educational, and socially engaging platform, boosting their travel experiences and developing a global network of independent, self-assured women explorers.

Problems

Concerns about safety include navigating unfamiliar areas alone and personal security.

Lack of Reliable Information: Finding accurate and trustworthy information regarding female-friendly places and accommodations can be difficult.

Isolation: Many single female travellers desire social connection and the chance to meet like-minded people.

Concerns regarding the sharing of personal information and data security

Solutions

Safety Features:
Implement real-time location sharing, emergency contact
integration, discreet SOS button for enhanced security.

Accurate Information: Provide well-curated, reliable recommendations

Community Building: Create opportunities for users to connect with fellow travellers through forums

Privacy Protection: Ensure robust data security, user-controlled data sharing

Competitor Analysis

Hotels - Offline

SOS Availability

Affordable Price Plan

Aesthetics

Solo Traveling

GoSolo

TripCom

Trip Scout

MMT

Parindey

A competitive study provides essential strategic insights into the features, functions, and user flows of existing solutions, which will guide the strategic design of our interface for a travel app.

Age: 28
Occupation: Marketing Manager
Travel Experience: Several solo trips
Status: Single

Interests:
Adventure
Photography
Local cuisine
Cultural immersion

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User Persona

Emily Matthew

Goals:

Motivation:

Emily has a desire to learn about different places and cultures. Believes that travelling alone empowers her

Emily is a lively individual who enjoys traveling whenever she can. She frequently requires time off to go on a vacation to get away from work, and she wishes everything to be planned in advance.

Emily desires to explore the world independently
She wants to feel confident, secure, and self-reliant while traveling solo.
She wishes to connect with other solo female travelers to share experiences and build a supportive network.

Challenges:

Emily frequently worries about her own safety, especially while traveling to strange or rural locations.
She experiences loneliness on times and seeks to interact with other travelers.
She struggles to locate reliable information regarding female-friendly accommodations

Key needs:

Emily demands safety features that make her feel protected, such as real-time location sharing and emergency support.
Seeks opportunities to connect with other female travelers in order to share experiences.
Emily requires reliable information about places, lodgings, and activities for solitary female travelers.

Empathy Map

Customer Journey Map

Anxious: Concerned about one's personal safety in unknown surroundings.
Isolated: Feels lonely on sometimes when travelling alone.
Empowered: Feels empowered when travelling alone to unknown places.

Extensive research: Spends time studying destinations, lodgings, and safety recommendations.
She actively promotes her travel experiences on social media and in travel forums.

She wants to feel protected and comfortable while travelling alone. She believes that meeting other lone female travellers will improve her visits. She understands how important precise information and recommendations are for a successful journey.

She wishes she could communicate with other solo female travellers and share her experiences. She meticulously examines each aspect of her vacation to guarantee safety and maximise enjoyment. While she enjoys travelling alone, she admits that it can be difficult at times.

When creating an interface for a travel app aimed at single female travellers, an empathy map becomes a collaborative tool that allows teams to gain a better knowledge of their users' particular requirements and experiences.

Feels:

Does:

Says:

Thinks:

Destination

Improvement

Emotion

Joys

Pain Points

Goals

Accommodation

Activities

Preparation

Plan activities that suit solo travelers
Create a balanced itinerary with flexibility

Pack efficiently while ensuring all essentials are included
Avoid overpacking while ensuring preparedness

Travel safely and confidently
Enjoy the journey without fear or uncertainty

Overwhelming and inconsistent information
Difficulty assessing safety for a solo traveler

Discovering inspiring solo travel stories
Discovering new solo-friendly destinations

Provide curated solo traveler guides with verified safety ratings

Include filters and reviews specific to solo travelers

Finding highly rated, budget-friendly accommodations
Comfortable and secure options that cater

Limited reviews from solo travelers’ perspectives
Unclear communication from hosts or lack of solo travel filters

Forgetting key items or overpacking
Struggling to organize documents, visas/ permits

Feeling anxious or unsafe while navigating places
Language barriers or navigating without local knowledge

Identifying unique and fulfilling activities
The freedom to follow a flexible, personalized schedule

Feeling prepared with a checklist for essentials
Packing light and efficiently

Experiencing independence and adventure as a solo traveler
Building confidence in solo decision-making

Offer solo-specific itinerary suggestions

Add packing guides and document checklists tailored to solo needs

Provide an interactive map, live translation, and navigation tools

Hard to determine how safe or accessible activities are
Lack of real-time updates about activity changes

😊

😐

🤔

🙂

😃

Traveling

Find safe, solo-friendly destinations
Understand cultural norms, safety, and restrictions

Identify secure, budget-friendly accommodations
Prioritize places with reviews emphasizing solo traveler safety

Information Architecture

User Flow

The information architecture helps to organise the app’s content and features, and make it user friendly

A task flow is a visual representation of a user's step-by-step journey while completing a certain travel-related task in the context of building an interface for a travel app suited to solo female travellers.